I did a search of corporate anthropology at several companies that provide products or services and I was very impressed what I saw. In general, all providers feel they are treated quite badly by their customers and they think that suppliers should have only their only rights and obligations. In truth, the customers believe that their suppliers have obligations simply because they buy their products or services. I concluded that, in general, in most cases, the report generates losses on both sides. Lose customers and lose the suppliers. The customers lose because many manufacturers say they intend to help their clients but often there is not enough for that opening a productive dialogue. Pardon the suppliers because of their insecurities as they do not understand the real needs of customers, the objectives and parameters of success for which they have carefully analyzed. Suppliers are often left for hours in waiting rooms without being received. The payments are agreed upon in the long term, but with improved generlmente delays attributed to the lack of will of the finance department. The staff of the logistics industry is complaining that customers do their best to complicate rather than simplify. The same also applies to officials with technical assistance. This does not include the deep irritation of the suppliers when they are called to "render account" of conventions, associations, parties, promotions and even advertising clients, as if this were an obligation. Such requests are often under threat of losing the client. Most suppliers subject of my research, agrees that, at the first opportunity you get rid of certain customers and the reasons are always the same: arrogance, carelessness, lack of willpower, abuse in the requests that are outside of formal contracts, direct requests indirect or "tips" or benefits unethical etc.etc. This week, thinks
relations with your suppliers. Remember that, growing up, they could receive proposals more attractive and stop adequately serve your business. Then you will regret not having kept a good relationship with them. So you tell me that there are vendors who do not respect the agreed time knowing that after all depend on them and therefore offer a poor service. It's true. But this is proof that today we must develop and work towards a mutual gain relationship between customer and supplier. Think about it. Success!
Copyright © 2008 Luiz Marins
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